It just might be you. It might be a self-imposed barrier that’s holding you and your business back.
A self-imposed barrier is a thought or belief you have that is blocking you from seeing an opportunity.
A common example is when the business owner believes all their current customers are aware of every product or service the business offers, but in reality the customers do not.
Are you confident that all your current customers are aware of your complete business offerings?
One simple way to test this assumption is to assemble in a simple document a list of all the products or services your business provides. Politely ask your customers for a few minutes of their time to discuss your business’s offerings. You may uncover that your customers were unaware of many of your products or services.
The self-limiting belief described above limits potential sales to these customers. If you can open yourself to new possibilities, you might learn something new about your customer’s needs and frustrations.
You won’t know unless you start the conversation with your customers.